Owner-namesake Ayelet Nuchi, a native of Tel Aviv who lives in Palo Alto, said the Jewish pastry has become increasingly popular both inside and outside the Jewish community.

The future home of Aye Lét at Town & Country Village in Palo Alto. Photo by Elena Kadvany.
Nuchi, a pastry chef, has run a catering company since 2000. Last summer, she decided to focus solely on babka, which had become her most popular catering item.
Babka, dense and not overly sweet, is often made with cinnamon, raisins or chocolate. Nuchi will serve seven different flavors at the bakery, including cinnamon-pecan, halva, maple and two savory options.
The bakery will also serve coffee and tea.
Nuchi hopes to be open by Rosh Hashanah, the Jewish new year, which starts at sundown on Sept. 9.
Aye Lét is located at Suite 15, between clothing stores Marine Layer and Society, at the 855 El Camino Real shopping center.