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Council trio pushes for more ground-floor retail downtown

Three council members call for fresh look at zoning ordinance to protect shopping environment

With office developments on the rise in downtown Palo Alto, three City Council members are calling for the city to consider zoning changes that would protect the character of the shopping area by restricting ground floors to retail use at streets throughout downtown.

The city already requires ground-floor retail in the most prominent section of downtown, mostly along University Avenue. This requirement, however, is restricted to the narrow "Downtown Ground Floor Retail Overlay" district and not the neighborhood as a whole. Three years ago, the council decided to narrow the area where ground-floor retail is protected by removing the restriction from 13 "peripheral" properties along University and Hamilton avenues and Alma and High streets.

The council's 2009 revision to downtown zoning was prompted largely by economic forces. With downtown vacancies on the rise in the aftermath of the Great Recession and hovering above 5 percent, the council voted to scrap a law that allowed developers in the "downtown core" to seek exceptions from the city's ground-floor-retail requirement. At the same time, the city removed the retail requirement from downtown's "peripheral areas" to allow offices to move in to these areas. The goal at the time was to maintain the vitality of downtown and stem the loss of revenue as the retail sector faltered, a planning department report noted.

Now that downtown economy is once again thriving and applications for office developments are on the rise, Vice Mayor Greg Scharff, Councilman Greg Schmid and Councilwoman Karen Holman are urging the city to reconsider the 2009 decision and examine other areas in which retail should again be required at street level.

The three council members cite several downtown properties that have shifted from retail to office since the 2009 decision, including the buildings once occupied by Fraiche Yogurt, the Blue Chalk Cafe and Jungle Copy. Other stores, including long-standing Palo Alto retailers, "are rumored to be under consideration for conversion to office use," the trio wrote in a colleagues memo that the council is scheduled to discuss Monday night, Nov. 5.

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"In particular, the Emerson Street corridor provides a rich retail-restaurant corridor, including Gordon Biersch, Mantra, Empire Grill and Tap Room, Buca de Beppo, Stanford Florist, Richard Sumner Gallery and other establishments, all of which are now vulnerable to office conversion."

The topic of downtown office development has taken on greater urgency in recent months as the city has received several major applications for large office buildings. These include the four-story Lytton Gateway project that the council approved in May, which includes retail at street level but consists mostly of office space.

Offices also comprise the lion's share of Charles "Chop" Keenan's proposed four-story development at 135 Hamilton Ave.

Both of these proposals are dwarfed, however, by John Arrillaga's proposal for a new "arts and innovation district" on University Avenue, which would include a theater and four office towers, one of which would be 10 stories tall.

Arrillaga's proposal also includes dramatic changes to the area around the downtown Caltrain station, including redesigned transit connections and new pedestrian paths and bikeways. With these improvements in mind, the three council members advise that the city "examine the pedestrian-retail environment in the Downtown Area and consider an extention of the (Ground Floor retail) Zone to the emerging 'gateway' areas of Lytton, University, Alma, Hamilton and High streets."

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"Given the changes in the economic climate in Palo Alto and Silicon Valley, particularly recent and proposed substantial increases in downtown office space, the city should examine options to assure a vital retail environment and services to support Downtown and the community," the memo concludes. "This is an appropriate time to re-evaluate the rules for Ground Floor Retail in the Downtown Commercial District."

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Gennady Sheyner
 
Gennady Sheyner covers the City Hall beat in Palo Alto as well as regional politics, with a special focus on housing and transportation. Before joining the Palo Alto Weekly/PaloAltoOnline.com in 2008, he covered breaking news and local politics for the Waterbury Republican-American, a daily newspaper in Connecticut. Read more >>

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Council trio pushes for more ground-floor retail downtown

Three council members call for fresh look at zoning ordinance to protect shopping environment

With office developments on the rise in downtown Palo Alto, three City Council members are calling for the city to consider zoning changes that would protect the character of the shopping area by restricting ground floors to retail use at streets throughout downtown.

The city already requires ground-floor retail in the most prominent section of downtown, mostly along University Avenue. This requirement, however, is restricted to the narrow "Downtown Ground Floor Retail Overlay" district and not the neighborhood as a whole. Three years ago, the council decided to narrow the area where ground-floor retail is protected by removing the restriction from 13 "peripheral" properties along University and Hamilton avenues and Alma and High streets.

The council's 2009 revision to downtown zoning was prompted largely by economic forces. With downtown vacancies on the rise in the aftermath of the Great Recession and hovering above 5 percent, the council voted to scrap a law that allowed developers in the "downtown core" to seek exceptions from the city's ground-floor-retail requirement. At the same time, the city removed the retail requirement from downtown's "peripheral areas" to allow offices to move in to these areas. The goal at the time was to maintain the vitality of downtown and stem the loss of revenue as the retail sector faltered, a planning department report noted.

Now that downtown economy is once again thriving and applications for office developments are on the rise, Vice Mayor Greg Scharff, Councilman Greg Schmid and Councilwoman Karen Holman are urging the city to reconsider the 2009 decision and examine other areas in which retail should again be required at street level.

The three council members cite several downtown properties that have shifted from retail to office since the 2009 decision, including the buildings once occupied by Fraiche Yogurt, the Blue Chalk Cafe and Jungle Copy. Other stores, including long-standing Palo Alto retailers, "are rumored to be under consideration for conversion to office use," the trio wrote in a colleagues memo that the council is scheduled to discuss Monday night, Nov. 5.

"In particular, the Emerson Street corridor provides a rich retail-restaurant corridor, including Gordon Biersch, Mantra, Empire Grill and Tap Room, Buca de Beppo, Stanford Florist, Richard Sumner Gallery and other establishments, all of which are now vulnerable to office conversion."

The topic of downtown office development has taken on greater urgency in recent months as the city has received several major applications for large office buildings. These include the four-story Lytton Gateway project that the council approved in May, which includes retail at street level but consists mostly of office space.

Offices also comprise the lion's share of Charles "Chop" Keenan's proposed four-story development at 135 Hamilton Ave.

Both of these proposals are dwarfed, however, by John Arrillaga's proposal for a new "arts and innovation district" on University Avenue, which would include a theater and four office towers, one of which would be 10 stories tall.

Arrillaga's proposal also includes dramatic changes to the area around the downtown Caltrain station, including redesigned transit connections and new pedestrian paths and bikeways. With these improvements in mind, the three council members advise that the city "examine the pedestrian-retail environment in the Downtown Area and consider an extention of the (Ground Floor retail) Zone to the emerging 'gateway' areas of Lytton, University, Alma, Hamilton and High streets."

"Given the changes in the economic climate in Palo Alto and Silicon Valley, particularly recent and proposed substantial increases in downtown office space, the city should examine options to assure a vital retail environment and services to support Downtown and the community," the memo concludes. "This is an appropriate time to re-evaluate the rules for Ground Floor Retail in the Downtown Commercial District."

Comments

Resident
Another Palo Alto neighborhood
on Nov 2, 2012 at 11:56 am
Resident, Another Palo Alto neighborhood
on Nov 2, 2012 at 11:56 am

While they are at it, they should revise the restrictions on store size so that we can get some useful retail and supermarkets in Palo Alto. The area between Charleston and San Antonio (where Western Marine used to be) would be a great area to have some sizeable stores to complement the nearby Mountain View retail.

We need to have a decent grocery store that will provide a full service selection and also somewhere to buy household and family needs at affordable prices.

Most of my tax dollars go to Mountain View or elsewhere. It is time that Palo Alto realised this.


Jeff
Downtown North
on Nov 2, 2012 at 12:16 pm
Jeff, Downtown North
on Nov 2, 2012 at 12:16 pm

Most shoppers don't spend the whole day shopping. Office space makes the parking problems worse.

Downtown would not be very appealing if it were dominated by "high-tech" companies, attornies, and banks. I hope we don't cross over a tipping point where no one shops downtown causing the remaining retail to leave.


Ducatigirl
Registered user
Old Palo Alto
on Nov 3, 2012 at 7:57 pm
Ducatigirl, Old Palo Alto
Registered user
on Nov 3, 2012 at 7:57 pm

When we first moved here, the neighbors told us the secret to living in PA affordably was not to shop here...for anything.

They were right, but I caved and started buying groceries here, though absolutely nothing else.

The people who shop downtown are not Palo Altans. They come from other places to shop or window shop here. Many are tourists.

The point is, you can live here, or shop here, but one must have serious wealth to do both. That leaves out most Palo Altans, and it is a shame that most of us drop our sales tax dollars elsewhere.

However, it seems there are plenty of out-of-towners willing to drop their dollars downtown.


Commercial floozie
Another Palo Alto neighborhood
on Nov 3, 2012 at 9:55 pm
Commercial floozie, Another Palo Alto neighborhood
on Nov 3, 2012 at 9:55 pm

Jeff,

"Downtown would not be very appealing if it were dominated by "high-tech" companies, attornies, and banks. I hope we don't cross over a tipping point where no one shops downtown causing the remaining retail to leave."

I also hope we don't cross over a tipping point. It would hurt downtown and the whole town.

To the extent mercenary commercial interests take over, Palo Alto will quickly reflect pretty much the "new look" of a commercial floozie.







Bob
Downtown North
on Nov 5, 2012 at 11:59 am
Bob, Downtown North
on Nov 5, 2012 at 11:59 am

Not sure I understand what Ducatgirl is saying about not shopping downtown. Are you saying that if you own a home you can;t afford to shop downtown. That seems utterly ridiculous. The prices downtown for furniture, meals and even gift items are no more expensive than anywhere else.

Another hypothesis would be that of you can afford to purchase your $2 million dollar home in PA, you can afford to spend a little more money to shop downtown so that you can increase the sales tax base locally so that you can have better services from your city of which is paid for in large part through sales tax. Anyone who says that if you live her you should shop somewhere else is cutting of there nose despite their face.


Horselady
Community Center
on Nov 5, 2012 at 2:59 pm
Horselady, Community Center
on Nov 5, 2012 at 2:59 pm

After you buy your two million dollar house and pay your 10,000 dollar a month payment on it, you are forced to shop at Food For Less and Wal Mart!


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