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CinéArts, a haven for local cinephiles, permanently shutters

Movie theater company Cinemark Theatres confirms that it will not reopen Palo Alto Square venue

CinéArts, the movie theater at 3000 El Camino Real in Palo Alto that's best known for its focus on independent films, has permanently closed during the pandemic. Embarcadero Media file photo by Zachary Hoffman.

CinéArts at Palo Alto Square, a movie theater that for decades has been a popular destination for local film lovers, will not be reopening after the COVID-19 pandemic, the theater's parent company confirmed to this publication.

Like other entertainment venues across California, the movie theater has been closed since March 2020, when the onset of the COVID-19 pandemic and the ensuing public health orders forced it to shut down. Unlike most others, the Palo Alto Square institution will not be taking part in California's reopening.

"In light of the impact of COVID-19, Cinemark can confirm that it has made the business decision to permanently close its CinéArts at Palo Alto Square theater," a spokesperson for Cinemark told this publication in a statement.

While the pandemic may have contributed to the permanent closure of CinéArts, its future has been in doubt for years. The Texas-based theater company Cinemark, which purchased the Palo Alto theater from Landmark in 2001, had considered closing it in the summer of 2016, a decision that prompted an outpouring of concern from area residents and Palo Alto's elected leaders.

At that time, Cinemark had attributed its decision to close the movie theater to the changing market for movies, the theater's condition and the large amount of money that the company would need to invest to update it. The closure was narrowly averted after Cinemark inked a deal with Hudson Pacific Properties, the owner of Palo Alto Square, that extended the theater's operations until September 2018. As part of the deal, Hudson Pacific was required to make some building and landscaping upgrades.

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Even at that time, however, city leaders had acknowledged that the deal represented only a temporary reprieve. Today, the website lists CinéArts at Palo Alto Square as "permanently closed" and states: "We look forward to welcoming you to another Cinemark location near you. We apologize for any inconvenience."

Cinemark owns numerous other theaters in the area, including Century Cinema 16 in Mountain View and Redwood Downtown 20 and XD in Redwood City. The Palo Alto Square theater is much smaller and, in many ways, quainter than either of those venues. Unlike its neighbors, CinéArts at Palo Alto Square focused largely on foreign, independent and arthouse films.

But while its small size and focus on independent movies may have made it harder for the Palo Alto theater to be as lucrative as the larger theaters showing blockbusters, these traits also have endeared CinéArts to local cinephiles. In 2016, more than 2,600 residents signed a petition within days of learning of Cinemark’s plans to close, urging the city and Hudson Pacific to retain CinéArts as a tenant at Palo Alto Square. The theater, the petition stated, "provides a critical part of cultural and entertainment life in Palo Alto."

"As only one of two first-run theaters in town, this theater provides access to valuable opportunities not otherwise possible in our community, including several prestigious film festivals, such as the United Nations Affiliated Film Festival and San Francisco Jewish Film Festival, and the popular New York Metropolitan Opera (The MET) simulcasts," the petition stated.

This time, there was little warning to the public about the theater's closure. Cinemark did not make any public statements about the closure and the City Council never publicly mentioned the closure, in sharp contrast to 2016 and 1997, when council members fought to keep the theater open.

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This time, the timing of the closure made public engagement nearly impossible. Cinemark's decision was made in May — at a time when most other venues were similarly closed or subject to capacity limits and the city was still in social-distancing mode. This is in sharp contrast to 2016, when the theater abruptly stopped showing listings for future screenings, prompting inquiries from residents and the media.

Mayor Tom DuBois said the council learned about the closure just last week, when it received a letter from Hudson Pacific informing city staff about Cinemark's decision to close the theater. The movie-theater chain formally notified Hudson Pacific in May about the theater's closure.

"Century does not make this decision lightly, but given the unprecedented and tragic circumstances, Century has made this difficult decision," wrote Paul Ledbetter, real estate counsel to Century Theatres, one of the brands owned by Cinemark. "As you are aware, Century and the theatre exhibition industry as a whole faced a particularly acute challenge stemming from the COVID-19 outbreak due to the various local, State and Federal mandates specifically requiring the closure of public motion pictures. While such mandates were wide and prudent given the situation, it unfortunately resulted in economic hardships and unintended consequences for Century that ultimately led to this decision."

Cinemark Theatres, which owns CinéArts at Palo Alto Square, decided to close the theater in May 2021. Embarcadero Media file photo by Zachary Hoffman.

While the decision appeared to have been finalized in May, Hudson Pacific didn't inform the city about the theatre's closure until June 22, the council's final day in session before its summer recess. By that time, Cinemark had already removed its equipment from the building and returned the keys to Hudson Pacific.

Shawn McGarry, Hudson Pacific's senior vice president for Northern California, noted in his email to the city that Hudson Pacific has been offering the theater rents that are "well below market" in order to help it remain open.

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"We had ongoing discussions with CinéArts to work with them throughout the pandemic, however, they ultimately made the decision to permanently close this location," McGarry wrote.

It remains unclear whether or not another theater company will move into the space left behind by CinéArts. The city approved the six-building development known as Palo Alto Square in 1969 through the "planned community" zoning, which allows exemptions from development standards such as height and density limits in exchange for public benefits. The zoning ordinance has since been revised twice, most recently in 2000.

While the ordinance lists theaters as a permitted use at the campus — along with banks, insurance firms, professional offices, restaurants and a 300-room hotel — it does not explicitly mandate a theater. However, city leaders and planning staff have argued in recent years that because the map associated with the 1969 PC ordinance showed a theater, the council’s approval of the map effectively makes the theater a required use.

CinéArts at Palo Alto Square was previously set to close in 2016, but was averted after Cinemark reached a deal with property owner Hudson Pacific Properties to extend theater operations. Embarcadero Media file photo by Zachary Hoffman.

City staff did not immediately respond to questions about the site's zoning and whether or not a theater is required. DuBois said that he hopes the city and Hudson Pacific can work together to find another theater chain that can fill that space. He cited as an example Alamo Drafthouse, a small theater in San Francisco's Mission District that is famous for serving food and beer to its movie patrons.

"There's quite a number of chains that specialize in a smaller footprint," DuBois said. "They're not necessarily looking for 20 screens, but maybe food and drinks and movies."

DuBois said the city has received some correspondence over the past week from residents who had just learned about the theater's closure.

"It served a unique need for independent film," he said. "I think a lot of people really liked it," DuBois said.

Hudson Pacific Properties, which purchased Palo Alto Square at 3000 El Camino Real from EQ Office in 2014, has so far not made any decisions about what will happen to the theater, according to the company.

"We are just beginning internal discussions about the space and unfortunately do not have any further details to share at this time," Meryl Vissel, a Hudson Pacific spokesperson, said in a statement Monday.

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Gennady Sheyner
 
Gennady Sheyner covers the City Hall beat in Palo Alto as well as regional politics, with a special focus on housing and transportation. Before joining the Palo Alto Weekly/PaloAltoOnline.com in 2008, he covered breaking news and local politics for the Waterbury Republican-American, a daily newspaper in Connecticut. Read more >>

Follow on Twitter @paloaltoweekly, Facebook and on Instagram @paloaltoonline for breaking news, local events, photos, videos and more.

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CinéArts, a haven for local cinephiles, permanently shutters

Movie theater company Cinemark Theatres confirms that it will not reopen Palo Alto Square venue

CinéArts at Palo Alto Square, a movie theater that for decades has been a popular destination for local film lovers, will not be reopening after the COVID-19 pandemic, the theater's parent company confirmed to this publication.

Like other entertainment venues across California, the movie theater has been closed since March 2020, when the onset of the COVID-19 pandemic and the ensuing public health orders forced it to shut down. Unlike most others, the Palo Alto Square institution will not be taking part in California's reopening.

"In light of the impact of COVID-19, Cinemark can confirm that it has made the business decision to permanently close its CinéArts at Palo Alto Square theater," a spokesperson for Cinemark told this publication in a statement.

While the pandemic may have contributed to the permanent closure of CinéArts, its future has been in doubt for years. The Texas-based theater company Cinemark, which purchased the Palo Alto theater from Landmark in 2001, had considered closing it in the summer of 2016, a decision that prompted an outpouring of concern from area residents and Palo Alto's elected leaders.

At that time, Cinemark had attributed its decision to close the movie theater to the changing market for movies, the theater's condition and the large amount of money that the company would need to invest to update it. The closure was narrowly averted after Cinemark inked a deal with Hudson Pacific Properties, the owner of Palo Alto Square, that extended the theater's operations until September 2018. As part of the deal, Hudson Pacific was required to make some building and landscaping upgrades.

Even at that time, however, city leaders had acknowledged that the deal represented only a temporary reprieve. Today, the website lists CinéArts at Palo Alto Square as "permanently closed" and states: "We look forward to welcoming you to another Cinemark location near you. We apologize for any inconvenience."

Cinemark owns numerous other theaters in the area, including Century Cinema 16 in Mountain View and Redwood Downtown 20 and XD in Redwood City. The Palo Alto Square theater is much smaller and, in many ways, quainter than either of those venues. Unlike its neighbors, CinéArts at Palo Alto Square focused largely on foreign, independent and arthouse films.

But while its small size and focus on independent movies may have made it harder for the Palo Alto theater to be as lucrative as the larger theaters showing blockbusters, these traits also have endeared CinéArts to local cinephiles. In 2016, more than 2,600 residents signed a petition within days of learning of Cinemark’s plans to close, urging the city and Hudson Pacific to retain CinéArts as a tenant at Palo Alto Square. The theater, the petition stated, "provides a critical part of cultural and entertainment life in Palo Alto."

"As only one of two first-run theaters in town, this theater provides access to valuable opportunities not otherwise possible in our community, including several prestigious film festivals, such as the United Nations Affiliated Film Festival and San Francisco Jewish Film Festival, and the popular New York Metropolitan Opera (The MET) simulcasts," the petition stated.

This time, there was little warning to the public about the theater's closure. Cinemark did not make any public statements about the closure and the City Council never publicly mentioned the closure, in sharp contrast to 2016 and 1997, when council members fought to keep the theater open.

This time, the timing of the closure made public engagement nearly impossible. Cinemark's decision was made in May — at a time when most other venues were similarly closed or subject to capacity limits and the city was still in social-distancing mode. This is in sharp contrast to 2016, when the theater abruptly stopped showing listings for future screenings, prompting inquiries from residents and the media.

Mayor Tom DuBois said the council learned about the closure just last week, when it received a letter from Hudson Pacific informing city staff about Cinemark's decision to close the theater. The movie-theater chain formally notified Hudson Pacific in May about the theater's closure.

"Century does not make this decision lightly, but given the unprecedented and tragic circumstances, Century has made this difficult decision," wrote Paul Ledbetter, real estate counsel to Century Theatres, one of the brands owned by Cinemark. "As you are aware, Century and the theatre exhibition industry as a whole faced a particularly acute challenge stemming from the COVID-19 outbreak due to the various local, State and Federal mandates specifically requiring the closure of public motion pictures. While such mandates were wide and prudent given the situation, it unfortunately resulted in economic hardships and unintended consequences for Century that ultimately led to this decision."

While the decision appeared to have been finalized in May, Hudson Pacific didn't inform the city about the theatre's closure until June 22, the council's final day in session before its summer recess. By that time, Cinemark had already removed its equipment from the building and returned the keys to Hudson Pacific.

Shawn McGarry, Hudson Pacific's senior vice president for Northern California, noted in his email to the city that Hudson Pacific has been offering the theater rents that are "well below market" in order to help it remain open.

"We had ongoing discussions with CinéArts to work with them throughout the pandemic, however, they ultimately made the decision to permanently close this location," McGarry wrote.

It remains unclear whether or not another theater company will move into the space left behind by CinéArts. The city approved the six-building development known as Palo Alto Square in 1969 through the "planned community" zoning, which allows exemptions from development standards such as height and density limits in exchange for public benefits. The zoning ordinance has since been revised twice, most recently in 2000.

While the ordinance lists theaters as a permitted use at the campus — along with banks, insurance firms, professional offices, restaurants and a 300-room hotel — it does not explicitly mandate a theater. However, city leaders and planning staff have argued in recent years that because the map associated with the 1969 PC ordinance showed a theater, the council’s approval of the map effectively makes the theater a required use.

City staff did not immediately respond to questions about the site's zoning and whether or not a theater is required. DuBois said that he hopes the city and Hudson Pacific can work together to find another theater chain that can fill that space. He cited as an example Alamo Drafthouse, a small theater in San Francisco's Mission District that is famous for serving food and beer to its movie patrons.

"There's quite a number of chains that specialize in a smaller footprint," DuBois said. "They're not necessarily looking for 20 screens, but maybe food and drinks and movies."

DuBois said the city has received some correspondence over the past week from residents who had just learned about the theater's closure.

"It served a unique need for independent film," he said. "I think a lot of people really liked it," DuBois said.

Hudson Pacific Properties, which purchased Palo Alto Square at 3000 El Camino Real from EQ Office in 2014, has so far not made any decisions about what will happen to the theater, according to the company.

"We are just beginning internal discussions about the space and unfortunately do not have any further details to share at this time," Meryl Vissel, a Hudson Pacific spokesperson, said in a statement Monday.

Comments

Miriam Palm
Registered user
Old Palo Alto
on Jun 29, 2021 at 9:52 am
Miriam Palm, Old Palo Alto
Registered user
on Jun 29, 2021 at 9:52 am

What a shame to lose this theatre that showed thoughtful films for grown ups. I hope another film theatre group can be found to fill the need at this locale. We will miss CineArts!


jhskrh
Registered user
another community
on Jun 29, 2021 at 11:17 am
jhskrh, another community
Registered user
on Jun 29, 2021 at 11:17 am

This closure was expected, not a surprise. A large 2 screen theater does not pencil out. For Palo Altans who dare leave their leafy enclave there is a full-service cinema complex off of San Antonio Road and another on Shoreline. I know, south of the border; Mon Dieu!!


vmshadle
Registered user
Meadow Park
on Jun 29, 2021 at 11:40 am
vmshadle, Meadow Park
Registered user
on Jun 29, 2021 at 11:40 am

Miriam Palm is absolutely right. With the Guild and Park theaters in Menlo Park long gone, where will discriminating local cinephiles go for high-quality films lacking mass market appeal?

Obviously, 20-screen complexes generate far more cash per hour, but you couldn't pay me to bother with the wares they peddle, let alone struggle in their mosh pit parking facilities.

I went to far more films at the above three theaters over the years than anywhere else, both for quality films and for the Jewish Film Festival.

Will the Aquarius step in to fill the breach at least partway, I wonder? Or maybe someone else?


Online Name
Registered user
Embarcadero Oaks/Leland
on Jun 29, 2021 at 11:41 am
Online Name, Embarcadero Oaks/Leland
Registered user
on Jun 29, 2021 at 11:41 am

Put in another theater as required. I'm really tired of hearing how "things don't pencil out" if it's something that serves residents. How does one quantify the value of good independent thought-provoking movies, good music in town, good independent retailers, beautiful unique architecture, etc.?

We're becoming a sterile boring office park with a mass market orientation that makes us essentially the same as Des Moines, Iowa, except for the real estate prices.

Let's hope City Council can force the issue so a theater stays there AS REQUIRED.


felix
Registered user
Another Palo Alto neighborhood
on Jun 29, 2021 at 11:50 am
felix, Another Palo Alto neighborhood
Registered user
on Jun 29, 2021 at 11:50 am

Yes - a film theater use there is required. Not a specific operator. Film venues are essential to any city, and ones that show better films for Palo Alto tastes.
Mayor DuBois and Staff must jump into this and insist that the theater remains.


Novelera
Registered user
Midtown
on Jun 29, 2021 at 11:54 am
Novelera, Midtown
Registered user
on Jun 29, 2021 at 11:54 am

If I recall the theater was part of some public benefit the people who owned the building originally needed to include as a variance to code. We held their feet to the fire the last time they tried it, but of course owners of commercial spaces want to maximize their profits and Cinemark would not pay as much as, say, another real estate office or stockbrokerage.


ALB
Registered user
College Terrace
on Jun 29, 2021 at 12:27 pm
ALB, College Terrace
Registered user
on Jun 29, 2021 at 12:27 pm

So the landlord pulled a fast one to avoid a reaction by the public. Timing is sublime with the CC getting notification after the equipment was removed from the theater.
Palo Alto is diminished without the film festivals, independent films and opera. The city needs to enforce the requirement that a cinema hold tenancy. Please write the CC to
voice your support for a required theater.


Bystander
Registered user
Another Palo Alto neighborhood
on Jun 29, 2021 at 12:28 pm
Bystander, Another Palo Alto neighborhood
Registered user
on Jun 29, 2021 at 12:28 pm

This is a gem and the fact that it is not going to reopen is another nail in the coffin of what society is becoming around here.

CineArts showed the types of movies that could not be found anywhere else. Unfortunately they did not change their titles often enough to make many of us go often. I can remember the same two films being shown for weeks. It was probably a case of the management decisions to make it an unattractive option, and that has to be part of the story.

We are not all fans of the big blockbusters! Hopefully something can be salvaged and we can get our great movies shown here by a new management company.


Consider Your Options.
Registered user
Another Palo Alto neighborhood
on Jun 29, 2021 at 12:34 pm
Consider Your Options. , Another Palo Alto neighborhood
Registered user
on Jun 29, 2021 at 12:34 pm

It's a requirement. Our passive city staff and Council are not doing their job enforcing the requirement. There seems to be a real problem with enforcement of development requirements of various kinds that looks like a pattern of behavior.

The owner needs to reduce the rent to maintain the agreed upon requirement so that the required business "pencils out". He can make his handsome profits off the offices that he was allowed to build in exchange for the required theatre he agreed to provide. Earning a profit on the theatre was not part of the deal he struck with the city.

We used to have a staff and Council that understood Comprehensive Planning. The problem starts at the top.

More jobs, more housing in a cultural desert. Not so nice for anyone...not workers, not residents. This is very short-sighted of developers. The high prices they enjoy today depend on Palo Alto being rich in resources that support a vibrant work, play, live environment--excellent schools, cultural opportunities, lovely parks. A life that centers solely around work defeats creativity (the Silicon Valley magic sauce). We risk losing what makes this place--Silicon Valley, not just Palo Alto, vibrant.

Council, take note. WHY didn't you know about this until it was too late to do anything this time?


eileen
Registered user
College Terrace
on Jun 29, 2021 at 1:01 pm
eileen , College Terrace
Registered user
on Jun 29, 2021 at 1:01 pm

Yes, our city is becoming a business park. It really is sad being so close to a world-class University and losing everything that makes a city interesting.


Orville Bentley
Registered user
College Terrace
on Jun 29, 2021 at 1:29 pm
Orville Bentley, College Terrace
Registered user
on Jun 29, 2021 at 1:29 pm

A lot of noteworthy movies were shown at this theater...the first time I went there was to see 'The Wall' by Pink Floyd right after smoking a bowl.


Michael O.
Registered user
Gunn High School
on Jun 29, 2021 at 1:54 pm
Michael O., Gunn High School
Registered user
on Jun 29, 2021 at 1:54 pm

Palo Alto is becoming an office park? It's been an office park since Palo Alto and Stanford made it an office park in 1951. Web Link

I'm really sad to see this theater go but it seems to me mostly an unsustainable business. Even post-pandemic, most people will be watching new releases at home. The average TV is now 50", large enough to make going to the theater a second choice. Mandating a theater would kind of be like mandating a stable would have been 80 years ago.


Online Name
Registered user
Embarcadero Oaks/Leland
on Jun 29, 2021 at 3:06 pm
Online Name, Embarcadero Oaks/Leland
Registered user
on Jun 29, 2021 at 3:06 pm

@Michael O, is that what they're teaching in high school these days -- promise the city anything, get what you want and then break all your promises?

All the more reason why we need independent thought-provoking movies. NOT mass market shoot'em-up garbage where language and characterization don't matter since they're selling though to a global market.


jhskrh
Registered user
another community
on Jun 29, 2021 at 4:17 pm
jhskrh, another community
Registered user
on Jun 29, 2021 at 4:17 pm

Read this sentence out loud.... "Film venues are essential to any city, and ones that show better films for Palo Alto tastes."

How obnoxious. What exactly are Palo Alto tastes? Arrogance is not a good look.


Name hidden
Downtown North

Registered user
on Jun 29, 2021 at 6:04 pm
Name hidden, Downtown North

Registered user
on Jun 29, 2021 at 6:04 pm

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Jennifer
Registered user
another community
on Jun 29, 2021 at 9:38 pm
Jennifer, another community
Registered user
on Jun 29, 2021 at 9:38 pm

What a shame. I saw Pink Floyd "The Wall" there too. I don't remember "smoking a bowl" but no comment on what I was doing at a Pink Floyd concert or any other rock concert back in the day. Good times!


Online Name
Registered user
Embarcadero Oaks/Leland
on Jun 30, 2021 at 6:49 am
Online Name, Embarcadero Oaks/Leland
Registered user
on Jun 30, 2021 at 6:49 am

"How obnoxious. What exactly are Palo Alto tastes? Arrogance is not a good look."

What's arrogant about freedom of choice? The globalization of the movie industry has made it more profitable to dub violent films with robots into 100 different languages for worldwide distribution to teen-aged boys than to make quality films suitable for adults.


Dana Clarkson
Registered user
Crescent Park
on Jun 30, 2021 at 7:07 am
Dana Clarkson, Crescent Park
Registered user
on Jun 30, 2021 at 7:07 am

> What exactly are Palo Alto tastes?

Just guessing but compared to other Santa Clara County cities, Palo Altans tend to be more cultured and supposedly liberal in their views.

Palo Alto is cognescenti-ville where fine dining, exclusive shopping, intellectualism, and quality entertainment are treasured and pursued...unlike in Alviso or Gilroy.

Of course there are some provincial, petty and conservative/reactionary mindsets in Palo Alto as well...just like there are probably a few intellectuals to be found in Alviso and Gilroy.


Petra Karenter
Registered user
Professorville
on Jun 30, 2021 at 7:42 am
Petra Karenter, Professorville
Registered user
on Jun 30, 2021 at 7:42 am

These comments are so amusing! Get a grip, Palo Altans! You are so self-unaware.

If you need the kind of film-fare that these theatres (occasionally) offered, just get a subscription to the CRITERION CHANNEL for $100/year (equivalent of five visits for two at PAlo Alto Square). You’re welcome!


eileen
Registered user
College Terrace
on Jun 30, 2021 at 8:41 am
eileen , College Terrace
Registered user
on Jun 30, 2021 at 8:41 am

Petra,

Believe it or not, some people go to the theatre as a SOCIAL EVENT!
A movie and outdoor dining is a great way to spend time with friends.

I think you need to get a grip and come out of your basement.

No charge for the therapy session,
Your welcome.


Online Name
Registered user
Embarcadero Oaks/Leland
on Jun 30, 2021 at 8:53 am
Online Name, Embarcadero Oaks/Leland
Registered user
on Jun 30, 2021 at 8:53 am

Petra Karenter, who says you can't have both the Criterion Channel and CineArts where you can meet friends for a movie AND dinner?

You must lead a sad and lonely life to think those 2 are mutually exclusive. Or are you also opposed to dining out after a movie? too?

Some people like opera, some people like rock and some people like country and some people like all three -- not everyone has to live YOUR way. That's not "amusing;" that's the height of arrogance for you to sit in judgment on others


Peter Christian
Registered user
Community Center
on Jun 30, 2021 at 8:55 am
Peter Christian, Community Center
Registered user
on Jun 30, 2021 at 8:55 am

- If you need the kind of film-fare that these theatres (occasionally) offered, just get a subscription to the CRITERION CHANNEL for $100/year (equivalent of five visits for two at PAlo Alto Square). You’re welcome.

Not quite the same...like watching Turner Classics at home rather than going to the Stanford Theater.

Movie-going (to a theater) is a different experience than simply movie watching (at home) but we enjoy doing both as each format has its advantages.

As far as Palo Alto being 'cognescenti-ville' that is debatable as many 'cognescenti' visit Palo Alto from other areas to dine and shop.

To place all (or most) Palo Alto residents under this particular category is a bit of a stretch as PA has its share of clods.


Bystander
Registered user
Another Palo Alto neighborhood
on Jun 30, 2021 at 9:07 am
Bystander, Another Palo Alto neighborhood
Registered user
on Jun 30, 2021 at 9:07 am

Now it seems that the choice of movies is becoming political.

Is it really only because Palo Altans tend to be liberal that they can enjoy going out for the evening to watch a thoughtful movie?

Arrogance personified.


mjh
Registered user
College Terrace
on Jun 30, 2021 at 6:45 pm
mjh, College Terrace
Registered user
on Jun 30, 2021 at 6:45 pm

Could the owners want to use the airspace above the current one story cinema to build an office block on that site? Looks like their lawyers have advised the owners they have a good chance of winning a lawsuit that under more recent codes providing a cinema use as a public benefit is no longer required. A condition negotiated with the city in return for permission to build the zone-busting development in the first place.

Step one, get rid of current cinema operator. Claim that it is no longer possible to operate a cinema as a public benefit in that location. Threaten to sue the city.

Step two, apply to city to build a new office block and use the threat of the lawsuit try to vacate the public benefit requirement. Good try, but if not successful,

Step three, negotiate with the city for permission to replace the existing one story building with an office block and in return offer to provide a different public benefit, such as a child care center which would enhance their office leases.


Marie
Registered user
South of Midtown
on Jul 1, 2021 at 1:51 pm
Marie, South of Midtown
Registered user
on Jul 1, 2021 at 1:51 pm

This is the fourth time Palo Alto Square has attempted to eliminate a cinema at Palo Alto Square. The last three times, citizens intervened, reminding the city administration that a theatre is the only approved use of that space. The city council at the time, made it clear to Palo Alto Square owners, that no other use would be approved. I hope the current city council will also enforce the agreement approving the planned community status for Palo Alto Square, that included a movie theatre.

My understanding is that the original developers offered to include a movie theatre as an inducement for the city council to approve the planned community exceptions to zoning. The city accepted that offer. There is no lack of clarity as to what is allowed in this space. There is only the city administration, which each time, has tried to allow the owners to evade their responsibility. This was not just a "map." It was explicitly included in the application for the planned community.

I urge the city council to continue to enforce the agreement and not allow any other use of this space except as a movie theatre. The vast profits from this development certainly can afford a subsidy for this community benefit. There certainly isn't any other benefit from this development from the community. Why would anyone support allowing the latest owners of Palo Alto Square to evade the agreement? Surely they were aware of this agreement when they purchased the property.

It's too bad that the city administration over and over again, has allowed Palo Alto Square to try to abrogate the agreement. It is too bad that Palo Alto Weekly has not done its due diligence to document the original agreement. All they have to do is check their own archives. We are fortunate that Palo Alto citizens remember the issues, and that the City Council has always responsibly required Palo Alto Square to fulfill its obligations.


Me 2
Registered user
Old Palo Alto
on Jul 1, 2021 at 5:16 pm
Me 2, Old Palo Alto
Registered user
on Jul 1, 2021 at 5:16 pm

Well, we finally have something else other than a bowling alley for long time residents to lament.

Oh, change is so hard. (sniff)


K in MP
Registered user
Menlo Park
on Jul 2, 2021 at 10:20 am
K in MP, Menlo Park
Registered user
on Jul 2, 2021 at 10:20 am

I guess I too have finally gotten to the age when I can look back fondly at all the Palo Alto icons that have moved on since my childhood in Palo Also: The Varsity, the original Old Pro, Liddicoats, Don's Hobby Shop, Palo Alto Sport and Toy, Baskin-Robbins - the list goes on and on.

Do I miss riding my bike to PA Square for a movie? Sure do - and all the other things we did "back in the day".

But that's ok - now I make new memories with my teenage sons that they will look back on (hopefully) fondly - Little League games at HBP, fishing at Foothills Park, kite flying at Bedwell-Bayfront park, riding their bikes through downtown MP after school - all those good things that make Palo Alto and my "new" (well, 30 years new now) hometown Menlo Park so special and unique.

We are fortunate to live here in California (even with the crazy liberal tilt), and even more blessed to live on the Peninsula, and oh-so-amazingly-lucky to be able to live in Menlo Park and Palo Alto.

So, count your blessings if you are reading this from a home in PA or MP, pause for a moment of silence for CineArts, and go make some new memories with your family.


maguro_01
Registered user
Mountain View
on Jul 3, 2021 at 12:14 am
maguro_01, Mountain View
Registered user
on Jul 3, 2021 at 12:14 am

It's noticeable that younger people sit in the back in film theaters for several years now. They are used to much smaller home size screens or even cell phone size and don't like the more immersive theater experience.

Anyway, we might recall that many, if not most, US markets have collapsed into oligopoly. Film making and distribution certainly fit that description.

I can recall going to films, one a year, from the Italian and French directors, Bergman, Kurosawa, Ray,...... Well they aren't around of course and Woody Allen is being cancelled by people who need a middle class mob to join. It's beneath them to join the largest mob these days. Say, how about an Allen retrospective with $10 admission and $10 to demonstrate? Sell popcorn and drinks to all. That could work - it might even 'pencil in'.

But there are new generations of real talent almost everywhere with newer, cheaper, technology but they won't develop if they can't be seen. Could PA Square do a mini-Sundance a few times a year? A tie to a department at Stanford, SCU, SJS, etc? Small markets and income streams but enough of them?


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