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Former CinéArts theater could become office space

As city reviews application, property owner asserts 'vested right' to move ahead with construction

The movie theater at 3000 El Camino Real in Palo Alto that formerly housed CinéArts would be converted into an office building under a proposal from the property owner. Embarcadero Media file photo by Zachary Hoffman.

The owner of the Palo Alto Square business park is heading for a legal showdown with the city over its plan to convert the movie theater that once housed CinéArts into an office building.

Attorneys for the property owner, Hudson Pacific Properties, notified the city earlier this month that they believe the owner has a "vested right" to convert the theater building, known as Building 6, of the business park into an office building.

As such, they are disputing a determination by Palo Alto's planning staff that the proposed conversion represents an amendment to the "planned community" zoning that governs the site at 3000 El Camino Real. Any effort to change the zoning designation would require numerous public hearings and ultimate approval from the City Council, the planning staff asserts.

At stake in the legal dispute is the future of a movie theater that was once renowned among local cinephiles for screening international and independent films but that has remained vacant since the onset of the pandemic.

Under the proposal that Hudson Pacific submitted on March 29 and resubmitted on April 12, the interior of the theater would be demolished and its sloped theater seating floor would be infilled to accommodate office use. The project would also involve adding windows to each of the theater's walls and creating conference rooms on each side of the building's lobby.

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The building would also have an open collaboration space near the entrance that would lead to a double-height open office, the plans show.

The rendering submitted by Hudson Pacific's architects shows Building 6 after the proposed renovation. Rendering courtesy Brick./city of Palo Alto

Repeated fights to keep theater open

Hudson's new plan is just the latest in a series of attempts by the property owner to get rid of the movie theater. The movie chain's parent company, Cinemark, attempted to close CinéArts in 2016, prompting significant pushback from the community and the City Council, as well as a petition signed by more than 1,600 residents that called the theater "a critical part of our cultural and entertainment life in Palo Alto." The closure was averted after Hudson and Cinemark struck a deal to keep it open.

The reprieve proved temporary, however, with Century deciding in 2021 to permanently close the Palo Alto Square theater. In May of that year, the theater company installed a lockbox in front of the theater, placed the front door keys in the lockbox and penned a farewell letter to Hudson Pacific. The letter blamed the "unprecedented circumstances" of the pandemic for its decision to close.

"As you are aware, Century and the theater industry as a whole faced a particularly acute challenge stemming from the COVID-19 outbreak due to the various local, State and Federal mandates specifically requiring the closure of public motion pictures," Paul Ledbetter, real estate counsel for Century Theaters, one of Cinemark's brands, wrote to Hudson.

"While such mandates were wide and prudent given the situation, it unfortunately resulted in economic hardships and unintended consequences for Century that ultimately led to this decision," Ledbetter wrote.

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While some city officials, including former City Council member Tom DuBois, had hoped that the building would be taken over by another theater company, Hudson's new application would preclude another revival.

The CineArts at Palo Alto Square in 2016 was threatened with closure. Photo by Zachary Hoffman.

Approval of the project, however, may hinge on the resolution of a legal dispute over whether the PC zone that governs the property actually requires a theater or merely allows one. The city in the past has taken the former position, citing a map that was attached to the original development agreement showing a theater.

Hudson Pacific has taken the latter position, noting that the text of the ordinance creating the PC district doesn't actually specify that a theater is required.

That old dispute is now resurfacing yet again. Upon receiving the application, planning staff classified Hudson's proposal as a "pre-screening" application, which would require a study session before the City Council followed by formal reviews by the Planning and Transportation Commission once a regular application is filed.

Hudson is arguing that the staff determination was incorrect and that because the conversion project does not require a zoning amendment or other legislative actions, a pre-screening process is not warranted. Because the PC ordinance that governs the property already allows office use at Palo Alto Square, the project should be processed "as expeditiously and efficiently as possible."

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"The Project involves an office use in a long-established office complex in a long-established office park," attorney Matthew Francois of the firm Rutan & Tucker wrote on behalf of Hudson in a May 16 letter to Planning Director Jonathan Lait. "As such, the Project does not involve a major alteration or expansion implicating major land use or policy concerns.

"More fundamentally, Hudson has not applied for nor requested Preliminary Screening and does not consent to that process."

Francois also argued that because Hudson submitted a revised application on April 12 and the city had not acted on the application within 30 days, the application should be automatically deemed complete. That's because of the Permit Streamlining Act, a state law that gives public agencies 30 days to comment on whether submitted applications are complete.

"Any subsequent actions by City Staff now do not negate the fact that the Application was deemed complete as of May 12, 2023," Francois wrote.

Lait said in an email that staff believes a PC amendment is required for the application to move ahead, which would require a pre-screening followed by a formal application. He said staff is now reviewing the letter from Hudson's legal counsel.

Palo Alto's history of disputes over 'public benefits'

Francois' letter represents the latest in a string of recent challenges mounted by developers to the city over "planned community" (PC) projects, which exceed local zoning rules and which get approved after direct negotiations between the City Council and the developer.

The dining area of Caffé Riace on Sheridan Avenue in Palo Alto has been the subject of dispute because it was approved as a "public" plaza. Photo by Nicholas Wright.

The zoning designation fell out of favor about a decade ago after a series of contentious PC proposals in which required "public benefits" didn't actually materialize (some of the most often cited examples involve the restaurants St. Michael's Alley and Caffe Riace, which effectively annexed "public plazas" that were approved through the PC process and turned them into extensions of their dining spaces).

Two relatively recent PC projects, the redeveloped Edgewood Plaza and the mixed-use development known as College Terrace Centre on El Camino Real and College Avenue, both ended up in court after developers clashed with the city over public benefits. Given the negative community feedback over the PC process, the council agreed in 2014 to effectively stop accepting "planned community" applications. Since then, the "planned community" zone has morphed into the "planned housing" zone, which similarly allows developers to haggle with the city over zoning exemptions but which applies exclusively to residential projects.

The city and the owner of the Palo Alto Square property at El Camino Real and Page Mill Road dispute whether the theater building is a requirement of the site's "planning community" zoning. Photo by Zachary Hoffman

In the case of Palo Alto Square, the planned community zone dates back to 1969, before public benefits were established as a necessary condition got planned-community projects. Eager to spur more economic development, the City Council approved at that time an agreement with the former property owner to build a business park near the central intersection of El Camino Real and Page Mill Road. The plan called for, among other things, four 10-story buildings and a large hotel.

The 1969 ordinance comes with a list of permitted uses, a menu that includes financial services, professional offices, a theater, restaurants and cocktail lounges and a 300-room hotel, as well as commercial uses deemed "incidental to a major office and hotel complex," such as a barber shop, a smoke shop with a news stand, a gift shop and parking structure.

The City Council then twice amended the PC zone in 2000 to enable the addition of child care facilities and the installation of building mounted telecommunication facilities. While staff has asserted that Hudson's proposed change to Building 6 must follow a similar process and obtain an amendment, Francois challenged that position and noted that child care and telecommunication facilities had not been listed as allowed uses prior to 2000.

"Office use is specifically and explicitly allowed in the PC ordinance for (Palo Alto Square)," he wrote.

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Gennady Sheyner
 
Gennady Sheyner covers the City Hall beat in Palo Alto as well as regional politics, with a special focus on housing and transportation. Before joining the Palo Alto Weekly/PaloAltoOnline.com in 2008, he covered breaking news and local politics for the Waterbury Republican-American, a daily newspaper in Connecticut. Read more >>

Follow on Twitter @paloaltoweekly, Facebook and on Instagram @paloaltoonline for breaking news, local events, photos, videos and more.

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Former CinéArts theater could become office space

As city reviews application, property owner asserts 'vested right' to move ahead with construction

The owner of the Palo Alto Square business park is heading for a legal showdown with the city over its plan to convert the movie theater that once housed CinéArts into an office building.

Attorneys for the property owner, Hudson Pacific Properties, notified the city earlier this month that they believe the owner has a "vested right" to convert the theater building, known as Building 6, of the business park into an office building.

As such, they are disputing a determination by Palo Alto's planning staff that the proposed conversion represents an amendment to the "planned community" zoning that governs the site at 3000 El Camino Real. Any effort to change the zoning designation would require numerous public hearings and ultimate approval from the City Council, the planning staff asserts.

At stake in the legal dispute is the future of a movie theater that was once renowned among local cinephiles for screening international and independent films but that has remained vacant since the onset of the pandemic.

Under the proposal that Hudson Pacific submitted on March 29 and resubmitted on April 12, the interior of the theater would be demolished and its sloped theater seating floor would be infilled to accommodate office use. The project would also involve adding windows to each of the theater's walls and creating conference rooms on each side of the building's lobby.

The building would also have an open collaboration space near the entrance that would lead to a double-height open office, the plans show.

Repeated fights to keep theater open

Hudson's new plan is just the latest in a series of attempts by the property owner to get rid of the movie theater. The movie chain's parent company, Cinemark, attempted to close CinéArts in 2016, prompting significant pushback from the community and the City Council, as well as a petition signed by more than 1,600 residents that called the theater "a critical part of our cultural and entertainment life in Palo Alto." The closure was averted after Hudson and Cinemark struck a deal to keep it open.

The reprieve proved temporary, however, with Century deciding in 2021 to permanently close the Palo Alto Square theater. In May of that year, the theater company installed a lockbox in front of the theater, placed the front door keys in the lockbox and penned a farewell letter to Hudson Pacific. The letter blamed the "unprecedented circumstances" of the pandemic for its decision to close.

"As you are aware, Century and the theater industry as a whole faced a particularly acute challenge stemming from the COVID-19 outbreak due to the various local, State and Federal mandates specifically requiring the closure of public motion pictures," Paul Ledbetter, real estate counsel for Century Theaters, one of Cinemark's brands, wrote to Hudson.

"While such mandates were wide and prudent given the situation, it unfortunately resulted in economic hardships and unintended consequences for Century that ultimately led to this decision," Ledbetter wrote.

While some city officials, including former City Council member Tom DuBois, had hoped that the building would be taken over by another theater company, Hudson's new application would preclude another revival.

Approval of the project, however, may hinge on the resolution of a legal dispute over whether the PC zone that governs the property actually requires a theater or merely allows one. The city in the past has taken the former position, citing a map that was attached to the original development agreement showing a theater.

Hudson Pacific has taken the latter position, noting that the text of the ordinance creating the PC district doesn't actually specify that a theater is required.

That old dispute is now resurfacing yet again. Upon receiving the application, planning staff classified Hudson's proposal as a "pre-screening" application, which would require a study session before the City Council followed by formal reviews by the Planning and Transportation Commission once a regular application is filed.

Hudson is arguing that the staff determination was incorrect and that because the conversion project does not require a zoning amendment or other legislative actions, a pre-screening process is not warranted. Because the PC ordinance that governs the property already allows office use at Palo Alto Square, the project should be processed "as expeditiously and efficiently as possible."

"The Project involves an office use in a long-established office complex in a long-established office park," attorney Matthew Francois of the firm Rutan & Tucker wrote on behalf of Hudson in a May 16 letter to Planning Director Jonathan Lait. "As such, the Project does not involve a major alteration or expansion implicating major land use or policy concerns.

"More fundamentally, Hudson has not applied for nor requested Preliminary Screening and does not consent to that process."

Francois also argued that because Hudson submitted a revised application on April 12 and the city had not acted on the application within 30 days, the application should be automatically deemed complete. That's because of the Permit Streamlining Act, a state law that gives public agencies 30 days to comment on whether submitted applications are complete.

"Any subsequent actions by City Staff now do not negate the fact that the Application was deemed complete as of May 12, 2023," Francois wrote.

Lait said in an email that staff believes a PC amendment is required for the application to move ahead, which would require a pre-screening followed by a formal application. He said staff is now reviewing the letter from Hudson's legal counsel.

Palo Alto's history of disputes over 'public benefits'

Francois' letter represents the latest in a string of recent challenges mounted by developers to the city over "planned community" (PC) projects, which exceed local zoning rules and which get approved after direct negotiations between the City Council and the developer.

The zoning designation fell out of favor about a decade ago after a series of contentious PC proposals in which required "public benefits" didn't actually materialize (some of the most often cited examples involve the restaurants St. Michael's Alley and Caffe Riace, which effectively annexed "public plazas" that were approved through the PC process and turned them into extensions of their dining spaces).

Two relatively recent PC projects, the redeveloped Edgewood Plaza and the mixed-use development known as College Terrace Centre on El Camino Real and College Avenue, both ended up in court after developers clashed with the city over public benefits. Given the negative community feedback over the PC process, the council agreed in 2014 to effectively stop accepting "planned community" applications. Since then, the "planned community" zone has morphed into the "planned housing" zone, which similarly allows developers to haggle with the city over zoning exemptions but which applies exclusively to residential projects.

In the case of Palo Alto Square, the planned community zone dates back to 1969, before public benefits were established as a necessary condition got planned-community projects. Eager to spur more economic development, the City Council approved at that time an agreement with the former property owner to build a business park near the central intersection of El Camino Real and Page Mill Road. The plan called for, among other things, four 10-story buildings and a large hotel.

The 1969 ordinance comes with a list of permitted uses, a menu that includes financial services, professional offices, a theater, restaurants and cocktail lounges and a 300-room hotel, as well as commercial uses deemed "incidental to a major office and hotel complex," such as a barber shop, a smoke shop with a news stand, a gift shop and parking structure.

The City Council then twice amended the PC zone in 2000 to enable the addition of child care facilities and the installation of building mounted telecommunication facilities. While staff has asserted that Hudson's proposed change to Building 6 must follow a similar process and obtain an amendment, Francois challenged that position and noted that child care and telecommunication facilities had not been listed as allowed uses prior to 2000.

"Office use is specifically and explicitly allowed in the PC ordinance for (Palo Alto Square)," he wrote.

Comments

Comment
Registered user
Downtown North
on May 26, 2023 at 10:59 pm
Comment, Downtown North
Registered user
on May 26, 2023 at 10:59 pm

Good for the City. It is right on this and should stick with it. The developer built a film theater as part of the original plan approved by the City. Yet now Hudson tries to subvert that, to offer nothing of value, only more offices - the last thing needed or wanted under the new paradigm of remote workers.

A film venue, on the other hand, is a high value cultural and entertainment resource to our community that is worth fighting for.

The New York Times just ran a long piece on why film theaters continue to be viable despite streaming as and TV.

We live in a highly educated area where residents not only want to watch sports, but also go to the opera, to live theater and see good films and festivals as were until recently, enjoyed at Palo Alto Square Theater. We must not allow this venue to be destroyed for the sake of redundant office space.


Online Name
Registered user
Embarcadero Oaks/Leland
on May 26, 2023 at 11:16 pm
Online Name, Embarcadero Oaks/Leland
Registered user
on May 26, 2023 at 11:16 pm

" Repeated fights to keep theater open

Hudson's new plan is just the latest in a series of attempts by the property owner to get rid of the movie theater."

How many times do we have to fight the same battles?? Just say no.

It's not like we need more office space with some many offices vacant or that we need to make the jobs/housing imbalance even worse.


Bystander
Registered user
Another Palo Alto neighborhood
on May 27, 2023 at 7:24 am
Bystander, Another Palo Alto neighborhood
Registered user
on May 27, 2023 at 7:24 am

CineArts had a problem, it couldn't bring in the sort of movies and change them often enough to suit its patrons.

Showing the same movie, no matter how good, over and over was never going to solve its problems. Don't blame the pandemic, blame the powers that be who couldn't see the gem it was failing to utilize.


Ryan Briscoe
Registered user
Palo Alto Hills
on May 27, 2023 at 10:31 am
Ryan Briscoe, Palo Alto Hills
Registered user
on May 27, 2023 at 10:31 am

We enjoyed going to Cine Arts when it was a movie theater but times change.

The landlord has a right to generate income from his properties and wants to remodel the now vacant facility to provide more office space.

What is wrong with that?

Maybe the City of Palo Alto should consider leading the building for its own film presentations and stage events. The money to do so is already in the coffers.


ALB
Registered user
College Terrace
on May 27, 2023 at 11:33 am
ALB, College Terrace
Registered user
on May 27, 2023 at 11:33 am

Please planning department and city council stand firm on this pushback as we need CinéArts in our community.


Native to the BAY
Registered user
Old Palo Alto
on May 28, 2023 at 12:02 am
Native to the BAY, Old Palo Alto
Registered user
on May 28, 2023 at 12:02 am

The last i could tell a third of Palo Alto Square office space was empty “for lease”. PA has very little for its cultural value. Cine Arts was (is) a cultural outlet. The currently empty site is among many in PA, including commercial properties constructed during the Pandemic. Now PA Square is fallow, empty, hollow of human activity. Stanford Theater closed! Where in Palo Alto can we access our International cultural heritage in film? Everything is shuttered . Even the Palo Alto square is a veritable ghost park . BofA closed! It’s nearly a town of un-habitable commerce and what, and for who? Where are our grown ups going for entertainment, art? Stanford? Redwood City? Menlo Park? Mountain View? It appears large corps and SFH owners in PA win the day. Hiding, cloistering behind private ownership of their hallowed
kingdoms . Where is the shared community of shared artistic expression, freedom? Why is this even an issue? The Pandemic has justified too many “no’s” and the excuse for shutting out what may have been viewed by huge commercial property owners as a inconvenience, before is now a way forward.
PA Square has to be getting a massive tax right off for it’s empty
offices... Cine Arts must be one more. Like death or 911, the Pandemic has created a before, after and now. Justifying too many holes in our human fabric to count. What a shame.


Miriam Palm
Registered user
Old Palo Alto
on May 28, 2023 at 11:24 am
Miriam Palm, Old Palo Alto
Registered user
on May 28, 2023 at 11:24 am

NTTB, Stanford Theatre is not closed, but undergoing renovation. Web Link


Philomena Johnson
Registered user
Downtown North
on May 28, 2023 at 11:56 am
Philomena Johnson, Downtown North
Registered user
on May 28, 2023 at 11:56 am

Cine Arts should be preserved providing the theater is profitable.


Native to the BAY
Registered user
Old Palo Alto
on May 30, 2023 at 2:20 am
Native to the BAY, Old Palo Alto
Registered user
on May 30, 2023 at 2:20 am

@MiramPalm so Stanford Theater is not closed? Yet is “closed” for renovations? Totally perplexed here. Plus ST primarily shows “old” b&w films. I am up w that. However, at the current moment PA has no theater for movies for its population of teens? Per our lane. PA offers nothing of cultural or artistic or younger generation value. No good museum yet. Junior Museum is a cost based entry at 10 years or younger. Art galleries go at the whim of rising rents, the William Sisters Heritage museum caters to International historic kitchen utensils, old toys, radios. The Art Center? Where is our cultural artistic soul in this city? Supposedly there is an art commission. Yet it’s not integrative. I never hear their voice in the mix of all ages, climate, housing, art, community, the residential populous young to old. The city closed its gates when COVID hit and has been gated ever since to in person interaction. I resided in Petaluma in early 2000’s. Where once it had two drive in theaters. A multi plex theater, and two single screen art film theaters —— and then it had none. Yet it still had a downtown post office, hardware store, a gas station, a grocery store, a clock repair shop, Napa Auto Parts and a bakery. Yet here. Here. Where Mountain View, Los Altos, Menlo Park, Redwood City support & maintain residential needs, Palo Alto is depriving residents of the basic commerce necessities. Is our city counting on residents crossing city lines to get their residential needs met? Is Palo Alto off loading very simple yet necessary needs of it residents to other town ships? It seems so. Yes. We have UPS stores, Boba Tea, Pizza joints, hair salons a plenty. Yet. Where, where are our towns real resources — the needs met. Los Altos or Menlo Park do not have Big Box stores. Palo Alto has forsaken a physical big box 4 BIG online shopping. Plenty of Amazon Trucks, UPS & other box trucks running around, parking on all days & hours to
4 a BIG e-commerce economy.


Julie armitano
Registered user
Palo Alto High School
on May 30, 2023 at 10:33 am
Julie armitano, Palo Alto High School
Registered user
on May 30, 2023 at 10:33 am

I really do miss the movie theater.
i always went there.
My family loved that movie theater.


Bystander
Registered user
Another Palo Alto neighborhood
on May 30, 2023 at 10:45 am
Bystander, Another Palo Alto neighborhood
Registered user
on May 30, 2023 at 10:45 am

CineArts was a wonderful place to watch foreign films and those with limited appeal. It is a shame that they didn't change their offerings as often as they should so that their patrons could have a wider selection of movies. Stanford theatre does a good job with old b&w movies, but we could have had some of the great movies from the age of color that are still favorites, as well as live broadcasts of events from all over the world.

It is still possible that many of us could be wooed back if the right movies were shown. With Netflix discontinuing its dvd service, many of these old movies from the 60s, 70s and 80s will be almost impossible to find. There is an audience for older movies, foreign movies and arty movies that are not being served.

Please bring the old CineArts back.


Rose
Registered user
Mayfield
on Jul 25, 2023 at 10:19 am
Rose, Mayfield
Registered user
on Jul 25, 2023 at 10:19 am

Another reason to keep the theater at PA Square is to reduce car emissions. I don't like to drive to Redwood City or Mountain View to see movies. We need our local movie house.


Anonymous
Registered user
Duveneck/St. Francis
on Jul 26, 2023 at 7:39 pm
Anonymous, Duveneck/St. Francis
Registered user
on Jul 26, 2023 at 7:39 pm

Yeah, I wish we still had the bowling alley on El Camino Real, too.

Why should we as individuals or the city get to dictate to the owner or leaseholder of the land keep a cinema?
Seems to me this is an individual choice of that business. Nothing wrong with expressing interest in a particular entertainment entity, but why should we be able to dictate to others what to do?

The cinema at ECR and San Antonio - ICON Theatres? (one block down within the complex Village at San Antonio - California Ave?) is certainly nearby enough to Palo Alto.


MyFeelz
Registered user
another community
on Jul 26, 2023 at 8:43 pm
MyFeelz, another community
Registered user
on Jul 26, 2023 at 8:43 pm

Let's convert it to office space. Then, let's level it and make it a parking lot. Then, let's convert the parking lot into housing.

This is what we used to call "make-work". When there was no actual work to be done, we made "samples" or hid in the darkroom making slightly obscene renderings that can only be produced with a vertical camera and a lot of crystalline powder up the nose. Not saying this is like that but, uh, yeah.


Annette
Registered user
College Terrace
on Jul 27, 2023 at 8:04 am
Annette, College Terrace
Registered user
on Jul 27, 2023 at 8:04 am

"noting that the text of the ordinance creating the PC district doesn't actually specify . . . "

When I read that I flashed on other land use issues (Hotel President, the lot in Midtown, Castilleja's attempt to call a garage a basement) that appear to hinge on the written word. Whether a typo or vaguely written, writing that is not crisp is vulnerable to interpretation and manipulation. First step: hire a good lawyer. Hudson has done that. If Palo Alto wants to prevail in this dispute, it had better do the same and be prepared to spend b/c developers can write checks for a long time.


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